Media Architecture Biennale 2012

On November 15th-17th leading architects, artists, scholars, and industry from all over the Globe meet up in Aarhus, Denmark to shape the media architecture of the future, and to discuss how media architecture is about to change cities.

What happens when heat sensitive concrete 'freezes' the shadows of passers-by, or when a
façade turns into a screen by means of thousands of tiny LED lights? What happens to
architecture, people, and cities, when buildings turn into a type of digital media and allows citizens
to communicate with each other in completely new ways?

Questions like these are increasingly relevant, as media architecture gains ground in cities all over
the World. And they are top of the agenda, when media architecture experts meet up in Aarhus in
November.

"Media Architecture is changing the way we relate to traditional architecture," General Chair of the
biennale, Dr. Martin Brynskov, said. "It is a field in rapid development, and we're very much looking forward to hearing top experts' take on how media architecture affects our perception of buildings and cities."

EXPO 2010 Danish Pavilion by BIG

Media facade on the Danish Pavilon by BIG, EXPO 2010


Activities at Media Architecture Biennale 2012

Some of the World's leading experts and creatives within the field of media architecture have
confirmed their participation in MAB12, e.g. Italian professor of architecture Dr Antonino Saggio,
Finnish media archeologist Dr Errki Huhtamo, Danish Gehl Architects and Bjarke Ingels Group,
and British designer Jason Bruges, who creates interactive installations across architecture, art,
and brands. Some of the major stakeholders from the industry that provides media architects and
designers with materials and technology are also coming: Galaxia from South Korea, AHL from
China, Traxon from Germany, and many more.

In close corporation scholars, architects, artists, and industrial participants are going to invent and
outline the media architecture of the future.

Besides talks and workshops, the biennale features an exhibition of the World's most outstanding
examples of media architecture in the form of prototypes, models, and large-size pictures and
videos. The exhibition takes place at the cultural hub Godsbanen (www.godsbanen.dk), but slips
into the surrounding urban space and transforms major city facades using light and projections -
e.g. the facade of the distinctive tower of the city hall. The exhibition is curated by Dr. Gernot
Tscherteu.

Finally, the biennale features an award ceremony, awarding outstanding media architecture and
media art within the categories money architecture, participatory architecture, spatial media art,
animated architecture, and future trends and prototypes.

Registration deadline: November 8th


Much more info is available at www.MAB12.org

 

The biennale is a joint project between CAVI (www.cavi.dk) at Aarhus University and the Media
Architecture Institute (www.mediaarchitecture.org) Vienna / Sydney. In 2010, Vienna hosted the
biennale in continuation of media facade events in London, Berlin, Frankfurt, Helsinki, and
Melbourne. Aarhus, Denmark will host the biennale in 2014 as well.

The Media Architecture Biennale (MAB12) takes place at Godsbanen (www.godsbanen.dk),
Aarhus, Denmark on November 15th-17th. The exhibition is open from November 15th to
December 15th. More information can be found on mab12.org.

Last updated Tuesday, January 21, 2014