How do we disrupt the building industry?

On 14 December, we invited students and young professionals for the final Sprout Meet of the year to discuss how the building industry will be disrupted. Three professionals from the building industry presented their take on it.


Sprout Meet, Foto: The Danish Architecture Centre

The building industry has for a long time worked with a linear value chain where the different stakeholders work only within their own phases and barely ever cross into the other phases of the building process.

Earlier this year, we invited a group of experts to give their take on how they see the future of the building industry. The experts all point in a direction where the different phases become more intertwined with each other which will disrupt the industry itself since new business models will have an effect on the existing value chain. Thus, the future value chain will consist of companies that are not just architects, entrepreneurs, contractors and so forth but a mix of all the different roles.

At the Sprout Meet, the three professionals from the building industry presented how they approach the roles of the building industry differently and how they identify the future of the industry.

Peter Drechsler, product manager at GenieBelt, stated that the current value chain leaves room for a lot of flaws to happen because the different stakeholders have very little contact with each other during the day. Drechsler works at the promising start-up companyGenieBelt which is a project management tool for the construction industry. Their goal is to connect the office with the construction site, minimize waiting time and miscommunication between the stakeholders and thereby lift the efficiency of the different phases. According to Drechsler, in order to disrupt the building industry you need to "think globally when you do something today" and "create your own rules and not play the same old game as all the others".

Louise Friberg, project engineer within Sustainability at NCC Building, presented how NCC is gradually working more and more with bridging the gap between the design- and construction phases. Friberg identifies that the different roles are merging, thus future companies will not look the same as today.

Finally, strategic consultant Sasha Beckmann presented different cases from Lendager Group. Lendager Group started out by being an architect company that has since merged with two other companies. They work within the fields of sustainability, circular economy and resource efficiency. Sasha challenged the theme of the day by asking "why should we disrupt the building industry?". She identified how the three components growth, consumption and innovation over time has led to a massive waste within the building industry. While most companies see waste as just waste, the Lendager Group sees waste as the primary resource. Their projects always consist of upcycling waste, anything from beer cans, old bricks, wood, concrete, wine corks amongst others.​

Last updated Tuesday, January 17, 2017